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Jobs at Cowan Insurance Group

Digital Marketing Specialist

Location: Cambridge, Ontario, Canada

Department: Marketing and Communications

Type: Full Time

Min. Experience: Mid Level


Digital Marketing Specialist is responsible for the planning, execution, and measurement (ROI) of digital marketing initiatives across the broader Cowan Insurance Group of companies.

This role will drive coordinated digital marketing communications plans and assist in creating/coordinating content to support them. Utilizing strong interpersonal and collaboration skills, this role will work closely with internal teams (marketing, distribution, executives, and industry leaders) and external resources (media, clients, vendors, industry partners) on a regular basis.

The successful applicant will act as a Lead Marketing Resource within the broader Cowan Insurance Group—creating, advising, and being an active producer of both digital and traditional marketing plans, tactics, content, and supporting analytics.

This role reports to the Director, Marketing and Communications, and works closely with Marketing and Communications Specialists, Graphic Design Specialists, and Internal Stakeholders/Clients.

This role may require some travel between office locations on an as-needed basis.

Accountabilities include:

  • Work with the Director, Marketing and Communications to build and execute Cowan Insurance Group’s digital marketing strategy, including associated metrics and ROI evaluation;
  • Develop and implement digital marketing plans, campaigns, and overall tactics for identified products, industry segments, and lines of business—incorporating traditional marketing and communication techniques as required to support the achievement of business goals;
  • Develop and execute digital B2B marketing campaigns to build site traffic and convert visitors into marketing leads;
  • Use A-B testing and analytics to improve key metrics and conversion rates for calls-to-action, landing pages and marketing emails;
  • Improve organic search performance and page ranking by implementing keyword strategy and SEO best practices; developing and reporting on custom analytics;
  • Accountable for the management of predictive analytics and application of outcomes
  • Create and update web content where applicable;
  • Develop competitive market analysis and corporate advantage identification for business segments;
  • Function as a project manager within Marketing and Communications department to create effective work-back schedules, assign tasks, manage stakeholders, and create content as required. Projects may include: consulting on web page development, conceptualizing infographics, email campaigns, videos, blogs, general marketing collateral, by-lined articles, social media, SEO, in-bound marketing strategies, and others digital marketing projects to help segment leaders and lines of business achieve goals;
  • Add expertise and value to marketing and communication discussions and consultations with internal clients;
  • Act as a digital subject matter expert providing best practices, trends and recommendations to business partners;
  • Build positive and consistent brand awareness to target audiences including policyholders, potential clients, staff, community and other stakeholders.

This job is right for you, if:

  • You understand that content and information are just as important as the format in which they are delivered. As such, you are equally excited and knowledgeable about new media and digital marcom techniques and how these techniques can be appropriately incorporated with traditional marketing techniques and channels;
  • You are excited to apply your creativity to promote Cowan projects and services to current or prospective clients, partners, staff, the community, and other stakeholders;
  • You comfortable navigating organizational structure and working with internal and external stakeholders to ensure successful completion projects;
  • You are confident that your project management skills will help you to manage competing priorities;
  • Your proven ability to work within tight deadlines and under pressure will help to you remain focused on the task at hand;
  • You are a proactive and strong team player able to interact across organizational levels to support business goals;
  • You understand that there may be other duties as assigned and are comfortable going with the flow to meet organizational needs.


  • 5+ years previous experience in a marketing and/or communications capacity with an emphasis on digital techniques and tactics;
  • University Degree or College diploma in a related field—demonstrated applicable experience;
  • Advanced level of MS Office including Word, Excel, PowerPoint, Outlook;
  • Demonstrated and measurable experience in Digital/Online Marketing & Social Media – use, analytics, ROI measurement;
  • Deep understanding of business metrics and application to business strategy;
  • Excellent research, analytical, project management and communication skills;
  • Experience in a B2B environment, preferably in the Insurance industry or financial services area;
  • Ability to work in an extremely fast paced environment and effectively and efficiently handle multiple, simultaneous and complex tasks and projects;
  • Strong communication skills, verbal and written. The individual must be able to write clear and concise communication;
  • Ability to maintain high level of accuracy and attention to detail;
  • Ability to maintain high level of confidentiality;
  • This role needs to be able to negotiate with internal and external stakeholders in a positive manner;
  • Ability to travel to branches, offsite locations, and attend events evenings and weekends if required;
  • Self-starter with strong business curiosity and an intrinsic desire to continually learn and grow;
  • High energy, positive, enthusiastic attitude;
  • Knowledge of French language an asset.

We invite interested candidates submit their resume in confidence to human.resources@princetonholdings.com. While we appreciate the interest of all applicants, we will contact only those selected for interviews.  If you are an applicant with disabilities and require accommodations, please let us know at the time of our contact so that we may arrange for their provision. 

We are an Equal Opportunity Employer. Employee candidates will be selected strictly on the basis of an individual's technical qualifications, knowledge and experience, as they relate to the requirements of a particular position. Selections will be made without regard to: race, ancestry, place of origin, colour, ethnic origin, citizenship, creed (religion), sex, sexual orientation, handicaps (physical or mental), age, marital status, family status, or the receipt of public assistance or record of offences.

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